Developer says Block Blast code rigs difficulty to push ads
Ayoships' reverse-engineering analysis claims the puzzle game scores players by phone model, location and past ad clicks before adjusting difficulty.
A developer known as Ayoships has published a reverse-engineering analysis of Block Blast, the free puzzle game made by Hungry Games, alleging that its code adjusts difficulty to push players toward watching ads, according to TechRadar.
Ayoships reports that the game allegedly decides how hard to make a round based on a player's value to the developers rather than on skill. The reported code includes mechanisms that assess players using smartphone models, geographic locations and previous ad interactions.
One described mechanism, labelled "boost then kill", reportedly makes a round easier before sharply raising the difficulty. According to the investigation, play can become extremely difficult in a way that pushes players to watch a video ad for another attempt.
The analysis also reports mechanisms that secretly raise scores so that ad-related rewards appear more valuable. Code references cited include "reward", "bait" and "moreCleanSuccessRound".
TechRadar notes that the findings do not establish how often the alleged adjustments occur or whether all players experience them. Hungry Games has not commented.
Advertising revenue
From January through May 2026, Block Blast reportedly earned close to $127 million from advertising.
Quick answers
What does the Block Blast analysis allege?
Ayoships reports that the game's code adjusts difficulty based on a player's value to the developers rather than on skill, and can push players toward watching video ads.
Does the analysis prove all players are affected?
No. According to TechRadar, the findings do not establish how often the alleged adjustments occur or whether every player experiences them.
Who made Block Blast?
Block Blast is a free puzzle mobile game made by Hungry Games.