CPC Network Enforces EU Virtual Currency Rules on 9 Game Firms
The Consumer Protection Cooperation Network has launched coordinated actions against nine video game companies to enforce the EU's Key Principles on in-game virtual currencies.
The Consumer Protection Cooperation (CPC) Network on 30 September 2026 launched coordinated actions against nine video game companies to enforce the EU's Key Principles on in-game virtual currencies. The companies named include King, Supercell, Mojang, Riot Games, Crytek, InnoGames, Plarium, and Ubisoft.
In a parallel action, the CPC Network is also targeting Activision Blizzard UK Limited regarding Diablo Immortal and Call of Duty Mobile. The CPC Network maintains that prices should be shown in real-world currency when players purchase with in-game currency.
Jari-Pekka Kaleva, managing director of the European Game Developer Federation, commented on the CPC Network's action. The enforcement marks a significant step in the CPC Network's efforts to ensure compliance with EU consumer protection rules in the video games sector.
Background
In 2025, the CPC Network opened a dialogue with the video games industry to ensure alignment with the Key Principles. Less than two weeks before the CPC Network's action, the EU Commission presented the draft EU KIDS Act.
Quick answers
What is the CPC Network enforcing?
The CPC Network is enforcing the EU's Key Principles on in-game virtual currencies against nine video game companies.
Which companies are involved?
The named companies include King, Supercell, Mojang, Riot Games, Crytek, InnoGames, Plarium, and Ubisoft. Activision Blizzard UK Limited is subject to a parallel action regarding Diablo Immortal and Call of Duty Mobile.
What do the Key Principles require?
The CPC Network maintains that prices should be shown in real-world currency when players purchase with in-game currency.