Sanrio posts record interim profit on 22.9% sales growth
Sanrio's operating profit rose 9.4% to 42.882 billion yen for the six months to March 2027, though its operating margin fell to 39.8%.
Sanrio reported record interim sales and operating profit for the fiscal year ending March 2027, according to gamebusiness.jp. Interim sales came to 107.725 billion yen, up 22.9% year on year, while operating profit rose 9.4% to 42.882 billion yen, a record for the interim period.
By region, European segment sales grew 42.2% year on year to 6.628 billion yen. Asia segment sales rose 22.1% to 27.208 billion yen, and the Americas segment grew 13.7% to 14.024 billion yen. External customer sales in South America were up 71.8% year on year.
The operating margin fell from 44.7% to 39.8% year on year.
The company left its full-year forecast unchanged at 229.8 billion yen in sales and 89.5 billion yen in operating profit. The interim results represent progress rates of 46.9% for sales and 47.9% for operating profit against those targets.
Store openings and membership base
In July 2026, Sanrio opened the large Sanrio Shinsaibashi Store, and in September 2026 it held an event marking Pompompurin's 30th anniversary. As of the end of September 2026, the Sanrio+ membership service had about 3.69 million members.
Quick answers
What were Sanrio's interim sales for the fiscal year ending March 2027?
Sanrio reported interim sales of 107.725 billion yen, up 22.9% year on year.
What is Sanrio's full-year forecast?
Sanrio kept its full-year forecast unchanged at 229.8 billion yen in sales and 89.5 billion yen in operating profit.
How many members does Sanrio+ have?
As of the end of September 2026, the Sanrio+ membership service had about 3.69 million members.