#SaveMassEffect petition passes 170,000 signatures as billboard plan advances
Lore creator Kala Elizabeth proposed a fundraiser for a billboard near EA's California headquarters, and petition creator Joe Smith has joined the push.
The #SaveMassEffect petition has passed 170,000 signatures, and organisers are now planning a coordinated awareness campaign that includes a possible billboard outside Electronic Arts' California headquarters.
The billboard idea came from Kala Elizabeth, a Mass Effect fan and lore content creator, who proposed on X/Twitter a fundraiser to pay for the placement and promote the movement. The proposal drew support from a number of prominent industry figures.
Joe Smith, who created the #SaveMassEffect petition, contacted Kala Elizabeth to collaborate on spreading awareness of the campaign. Elizabeth said a coordinated effort is being planned, with multiple things lined up for the following week.
The campaign follows EA's decision to shut down BioWare. A former developer has since released a pre-production trailer and gameplay details for Mass Effect Universe, a cancelled Mass Effect game.
Fans have been discussing other publishers, including Xbox and CD Projekt Red, as possible saviours of the franchise. An unconfirmed post by user @baundiesel claimed BioWare developers tried to buy out the studio and the Mass Effect IP before the closure and that EA showed no interest in a deal. According to Windows Central's sources, Microsoft will not make a bid for BioWare or Mass Effect.
Quick answers
How many signatures does the #SaveMassEffect petition have?
The petition has passed 170,000 signatures.
What is the billboard campaign for Mass Effect?
Fan and lore content creator Kala Elizabeth proposed on X/Twitter a fundraiser for a possible billboard outside EA's California headquarters to promote the #SaveMassEffect movement.
Will Microsoft buy BioWare or Mass Effect?
According to Windows Central's sources, Microsoft will not make a bid for BioWare or Mass Effect.