Innoplif unveils question-based AI ad format AI ASK AD at CMS 2026
Innoplif presented AI ASK AD at Content Marketing Summit 2026 and ran a booth, where 93.2% of survey respondents said brands must manage AI search visibility.
Innoplif, the data tech SaaS company that operates the AI advertising platform Mobon, introduced a question-based AI advertising format called "AI ASK AD" at Content Marketing Summit 2026, held October 26-27, according to datanet.co.kr. The company both presented at the event and ran a booth there.
At the booth, Innoplif showed the AI ASK AD interaction feature for the first time. The feature changes the next question based on customer behavior, the company said.
In an on-site survey, 93.2% of respondents said brands need to manage how they appear in AI search services such as ChatGPT and Gemini. Asked about their own readiness, 55.9% said they have not yet responded to AI search, while 37.3% said they are already responding.
The survey also asked about current advertising pain points. The most cited frustration was clicks that do not lead to purchase or conversion, at 32.2%. On question-style ads, 49.2% of respondents rated their intention to use them 4 or higher out of 5.
Banner ads and an older retail comparison
Innoplif vice president Lee Geun-ok said display advertising has kept a show-and-wait approach for 32 years, since the first banner ad appeared in 1994. The company also compared the format to retail history: about 170 years ago, a clerk at the world's first department store asked customers questions first, a change the article cites as reshaping the retail landscape.
Quick answers
What is AI ASK AD?
It is a question-based AI advertising format introduced by Innoplif at Content Marketing Summit 2026. Its interaction feature changes the next question based on customer behavior.
Where was AI ASK AD shown?
It was presented and demonstrated at a booth at Content Marketing Summit 2026, held October 26-27.