LG Uplus wins Marketer Award at 2026 KAA Awards

LG Uplus announced on 14 October 2026 that it won a Marketer Award at the 2026 KAA Awards for its customer participation platform Simple. Lab. The Korea Advertisers Association announced this year's winners in four categories on 13 October 2026, according to digitaltoday.co.kr.

LG Uplus was selected in the marketing strategy part of the Marketer Award category for reflecting customer opinions in product and service improvements through Simple. Lab and sharing the process of change.

Background

In November 2025, LG Uplus launched Simple. Lab, a platform where customers propose inconveniences or improvement ideas about telecom services and related departments review them for products and services. As of the article date, about 14,000 customer ideas have been submitted.

Based on these ideas, LG Uplus launched or improved 17 products and services, including U+one child account management, a 5G/LTE integrated plan, ixi-O roaming call and roaming pass, and a priority access network for firefighters. Since Simple. Lab opened, 516 content pieces have been published, with cumulative views exceeding 121 million.

In 2025, LG Uplus also won a KAA Awards Marketer Award for its creator growth support community Boostus. In a statement, the head of LG Uplus's marketing group said the award results from efforts to connect even small customer opinions to actual service improvements.