Naver Arena at Inspire to Host First Tennis Event in December
Naver's December naming-rights activation includes a live-streamed tennis tournament and plans for Face Sign and AR navigation at the venue.
Naver will begin operating the Inspire Arena in Yeongjongdo, Incheon under the official name 'Naver Arena at Inspire' when its naming-rights contract with Inspire Resort takes effect in December, according to digitaltoday.co.kr. The name will be used for three years. The contract was signed on the 26th of last month.
The first event scheduled at the venue is the women's tennis tournament 'Naver × Hyundai Card THE SIX', to be held from December 25 to 27. The tournament will be streamed live via Naver's platform Chzzk and KBS.
Naver also plans to apply Face Sign facial recognition, N Pay Wallet-based NFT entry authentication and Naver Labs digital-twin AR navigation at the arena.
Membership festival and LoL Park
Naver held its first offline members festival, 'Nyeop Festa', at Anderson C Seongsu in Seoul from the 30th of last month to the 1st of this month. About 50 brands took part, and 3,000 tickets sold out in 40 minutes in pre-sales open to Naver Plus Membership users who paid 20,000 won or more with Naver Pay.
Since 2023, Naver has held the domestic broadcast rights for the LCK and the naming rights of LoL Park under an agreement with Riot Games running through 2030, and renamed the venue 'Chzzk LoL Park'. Naver launched Naver Plus Membership in 2020.
Quick answers
When does the Naver Arena at Inspire name take effect?
The naming-rights contract with Inspire Resort takes effect in December, and the name will be used for three years.
What is the first event at Naver Arena?
The women's tennis tournament 'Naver × Hyundai Card THE SIX', held from December 25 to 27 and streamed live via Chzzk and KBS.
What technologies will Naver apply at the arena?
Face Sign, N Pay Wallet-based NFT entry authentication and Naver Labs digital-twin AR navigation.