Pion, Naver build AI studio for live-commerce video

Pion Corporation has unveiled plans to target the shoppable video commerce market, including in Japan, and announced a live-commerce video production studio built with Naver, according to bloter.net. The NAVER Live AI Studio uses three AI agents to handle collaboration and review of production requests, scripts, scene generation and editing.

Pion says the AI-based workflow can shorten live-commerce video production from about one month to around three days, and cut production cost to about one-tenth. The model the company is pursuing is shoppable video commerce, in which AI ad videos engage consumers and an AI agent handles orders.

The company also operates several related services: VCAT for AI ad images and banners, Creagen for conversational image and video generation, Creagen Lab for video production agency work, and Adcatch, which analyzes competitors' ad creative. Background cited by the outlet includes Gmarket adopting VCAT and cutting outsourced banner production costs by 80 percent.

Pion was founded in 2019 by executives from FSN, the developer of the Cowley mobile ad network platform; Cowley listed on KOSDAQ in 2016. The company set up a Tokyo subsidiary in 2024 and is taking part in AI video production for TV Asahi's period drama Sanada Maru.

One earlier comparison came in a March 2026 test on Naver Shopping Live, in which an AI show host broadcast and a human show host broadcast of a Maeil Dairies product aired in the same time slot, with Naver splitting traffic evenly. Each broadcast drew about 180,000 viewers, with the AI broadcast ranking first in the food category's weekly sales ranking and the human broadcast third.

Japan and shopping video

Pion's co-CEO said the company intends to speak at this year's DMTS on the theme of GEO after SEO and marketing agents after generative AI, the outlet reported.