Samsung ads mock iPhone Duo screen cracks to push Galaxy Z Fold 8
Regional Samsung accounts in Canada, Malaysia, Australia and Saudi Arabia posted the ads, which point buyers toward the Galaxy Z Fold 8.
Samsung has posted a series of ads on its regional social media accounts mocking the iPhone Duo's screen cracking problem and promoting the Galaxy Z Fold 8, according to 9to5google.com. The posts appeared in Canada, Malaysia, Australia and Saudi Arabia.
One Samsung Canada Instagram ad for the Galaxy Z Fold 8 says folding is nothing new to Samsung and tells users to switch to the Galaxy Z Fold 8. The imagery in the ad shows the iPhone Duo's cracked screen pattern.
Samsung Malaysia posted a message about durability and FOMO regarding folding phones. Samsung Australia posted about how life sounds when a phone screen does not break when opening it.
Samsung Saudi Arabia took a different approach, posting an image of the iPhone Duo crack on a Galaxy Z Fold 8 before revealing it is a wallpaper. All of the ads promote switching to the Galaxy Z Fold 8 instead of the iPhone Duo.
Earlier display reports
Following the debut of Apple's first foldable, some early buyers reported the display cracking and the panel dying in the center in the same way, suggesting a hinge design flaw. Apple is replacing affected devices.
Quick answers
What do Samsung's new ads show?
The regional ads mock the iPhone Duo's screen cracking issue and promote the Galaxy Z Fold 8 as the alternative.
Which Samsung accounts posted the ads?
Samsung Canada, Samsung Malaysia, Samsung Australia and Samsung Saudi Arabia posted the ads.
What is Apple doing about the iPhone Duo screen cracks?
Apple is replacing affected devices, according to 9to5google.com.