Tmap Leads Korea's Navigation Apps With 71.9% Usage Rate
Consumer Insight data shows Naver Map second at 14.5% and Kakao Navi third at 9.2%, while Tmap slips from 74.5% in 2023.
Tmap recorded a 71.9% usage rate among smartphone navigation apps in Korea this year, ranking first, according to data from the automotive research institute Consumer Insight reported by techm.kr.
Naver Map placed second with 14.5%, followed by Kakao Navi at 9.2% and Google Maps at 1.6%.
Tmap's share has declined from 74.5% in 2023, a drop of 2.6 percentage points. Naver Map moved in the opposite direction, rising 7.3 percentage points from 7.2% in 2023 to 14.5% this year.
The shift is uneven across age groups. Tmap usage increased among users in their 50s, from 73.8% to 76.6%, and among those aged 60 and older, from 63.4% to 73.7%. It fell among users in their 20s (65.9% to 54.2%), 30s (77.0% to 65.6%) and 40s (78.7% to 72.9%).
Beyond phones, Tmap Auto is installed in 1.15 million imported vehicles, including models from Volvo, Polestar, BMW, Mercedes-Benz, JLR, Maserati, Jeep and BYD. TMAP Mobility said it plans to expand AI agent features that will search for and provide customized destination and route information and carry out tasks.
Background
Tmap began supplying in-vehicle navigation services in 2012 and launched its mobile navigation service in 2022.
Quick answers
Which navigation app is most used in Korea?
Tmap ranked first with a 71.9% usage rate this year, according to Consumer Insight.
How does Naver Map compare with Tmap?
Naver Map ranked second with 14.5%, up from 7.2% in 2023, while Tmap stood at 71.9%, down from 74.5% in 2023.
Which cars have Tmap Auto installed?
Tmap Auto is installed in 1.15 million imported vehicles, including models from Volvo, Polestar, BMW, Mercedes-Benz, JLR, Maserati, Jeep and BYD.