Koei Tecmo Holdings details overseas marketing and IP licensing push
The publisher says it is expanding licensing to overseas partners and has opened a KOEI TECMO AMERICA base in Los Angeles.
Koei Tecmo Holdings has outlined progress in strengthening its sales, marketing and IP-utilization setup, including a KOEI TECMO AMERICA base in Los Angeles, according to gamebiz.jp. The company is promoting comprehensive licensing to overseas licensees alongside merchandise development.
The reorganization of its marketing organization came in April 2026, when the company moved to strengthen its global sales structure. The Los Angeles base opened in September 2026.
On the events side, Koei Tecmo exhibited at Anime Expo 2026, held in Los Angeles in July 2026, and took part in Licensing Expo 2026 for the first time in 2026. It also ran a pop-up shop at Korea's MARIO OUTLET.
The company said generative AI is used for customer support automation, user-voice analysis, debugging and localization, and that its internal AI chat has more than 2,700 users.
Koei Tecmo Holdings positions console and PC games as a growth pillar, with online and mobile games as a stable revenue source. For the fiscal year ended March 2026, it reported sales of 88.393 billion yen and operating profit of 37.168 billion yen.
Quick answers
When did Koei Tecmo Holdings open its Los Angeles base?
The KOEI TECMO AMERICA base in Los Angeles opened in September 2026.
What does Koei Tecmo Holdings use generative AI for?
Customer support automation, user-voice analysis, debugging and localization, according to the company.
What were Koei Tecmo Holdings' results for the fiscal year ended March 2026?
Sales of 88.393 billion yen and operating profit of 37.168 billion yen.