Channel Corporation runs phone-order coffee truck with Voice ALF agent
Visitors to Seongsu and Yeoksam can call Channel Corporation's Voice ALF AI agent to order a free drink during the two-day campaign.
Channel Corporation has announced a two-day "Voice ALF Coffee Truck" campaign in which visitors order drinks by phone through Voice ALF, the company's generative AI voice agent, according to datanet.co.kr. The truck will operate on the 17th at Anderson C's new building in Seongsu from 11 a.m. to 4 p.m., and on the 18th in front of Fastfive Seolleung Branch 2 from 11 a.m. to 3 p.m.
To take part, visitors call a posted number, speak with Voice ALF to place a drink order, and then submit the order form they receive by text message. Each visitor who orders through Voice ALF receives one free drink.
The campaign also includes social media verification events, contactless experience events, and credits for customers who apply for a Channel Talk adoption consultation. Channel Talk is the customer AI platform operated by Channel Corporation.
Voice ALF's earlier rollout
Channel Corporation officially launched Voice ALF in October 2025. The agent handles phone consultations using a Turn Detection model and Korean-specialized TTS. To date, Voice ALF has recorded more than 530,000 cumulative calls.
IDUS, one of the companies that adopted the agent, built a 24/7 consultation system with Voice ALF and reduced monthly human-handled consultations from about 3,000 to 1,900, roughly 37%.
Quick answers
When and where does the Voice ALF Coffee Truck operate?
It runs on the 17th at Anderson C's new building in Seongsu from 11 a.m. to 4 p.m., and on the 18th in front of Fastfive Seolleung Branch 2 from 11 a.m. to 3 p.m.
How do visitors order a drink?
They call a posted number, talk with the Voice ALF AI agent to order, and submit the order form received by text message. Each person who orders through Voice ALF gets one free drink.
What else is part of the campaign?
Social media verification events, contactless experience events, and credits for customers who apply for a Channel Talk adoption consultation.