Coupang, 11st and Lotte ON Launch November Shopping Promotions
Coupang runs an 11-day Double Eleven event with about 17,000 products, while 11st and Lotte ON push hotel and ski packages.
Coupang, 11st and Lotte ON launched competing November shopping promotions on November 2, 2026, with cross-border goods and discounted travel packages at the center of each campaign.
Coupang is running its Double Eleven cross-border shopping event for eleven days, until November 11, 2026. The event features about 17,000 products from roughly 900 brands in its China and Hong Kong stores. Coupang extended the event by two days compared with last year and publishes nine anchor products daily at 7 a.m.
11st is selling a Paradise City Hotel Signature Stay package exclusively for around 240,000 won starting November 2, 2026, and will offer Jeju Shilla Hotel deluxe rooms for around 290,000 won on November 3, 2026.
Lotte ON opened Sonofesta ON, a winter early-bird promotion with Sono Hotels & Resorts, running until November 8, 2026. The retailer also began selling Vivaldi Park ski season passes and Ocean World leisure products on November 2, 2026.
In the first three quarters of 2026, 11st's hotel transaction volume jumped 75%. Coupang's Double Eleven event is modeled on China's Singles' Day shopping festival.
Quick answers
When does Coupang's Double Eleven event end?
It runs for eleven days, until November 11, 2026.
How many products are in Coupang's Double Eleven event?
About 17,000 products from roughly 900 brands in its China and Hong Kong stores.
What travel deals are on offer?
11st is selling a Paradise City Hotel package for around 240,000 won and Jeju Shilla Hotel deluxe rooms for around 290,000 won, while Lotte ON's Sonofesta ON runs until November 8, 2026.