Featuring unveils AI agent for influencer marketing at Futureing 26
The Featuring AI Agent handles natural-language briefs, draft contracts and influencer fee prediction, the company said at its Seoul conference.
Featuring introduced the Featuring AI Agent, a tool for automating influencer marketing tasks, at the Futureing 26 social marketing conference in Seoul on October 28, according to techm.kr.
The agent takes natural-language requests and carries out tasks along set workflows. Featuring's example: finding YouTubers with an engagement rate above 3% suited to a barrier cream advertisement.
Featuring said it combined its own search model and proprietary language model with external LLMs. The proprietary model uses about 45 million tokens of training data, while data from about 150,000 outreach conversations from the company's own campaigns lets the AI reference negotiations and predict appropriate influencer fees.
Contracts are drafted using an external LLM, and content review draws on Featuring's accumulated brand-specific information and analysis standards. The company says it analyzes 400 million social media posts per month and provides weekly analysis of more than 5,000 posts across beauty, fashion and F&B.
The share of Featuring users running overseas campaigns rose to 34.3% this year from around 10% the previous year, the company said. After new AI features launched in May, influencer campaign connections grew about 2.6 times.
Quick answers
What is the Featuring AI Agent?
It is a marketing automation tool that carries out influencer marketing tasks from natural-language requests, following set workflows.
Where was the Featuring AI Agent announced?
At the Futureing 26 social marketing conference in Seoul on October 28.
What data does the Featuring AI Agent use?
Featuring combined its own search model and proprietary language model with external LLMs, plus data from about 150,000 outreach conversations from its campaigns.