GS샵 rolls out AWS-built AI merchandising system
GS Shop said about 40% of all promotions in an October 2026 pilot were created through the MD Curation System, co-developed with Amazon Web Services.
GS샵 officially introduced its MD Curation System, an AI-based merchandising tool co-developed with Amazon Web Services, on 2 November 2026, according to inews24.com.
Under the system, merchandisers enter the purpose and conditions of an event, and the AI analyses sales and customer behaviour data to support product selection, promotion composition and registration. It is built on four AI agents: product curation, automatic store mapping, trend sensing and copywriting. The product curation agent extracts up to 1,000 candidate products based on sales performance and customer behaviour data.
In a pilot run during October 2026, about 40% of all promotions were created through the new system, and the time needed for product selection and event preparation fell by about 70% compared with before. During the same period, 72% of mobile merchandisers used the system.
GS샵 plans to raise the usage rate to over 90% within the year.
Replacing work spread across systems
Before the new system, mobile merchandisers at GS샵 spent about 40% of their total working time preparing promotions and checking product information and sales results across multiple systems.
Quick answers
What is the MD Curation System?
It is an AI merchandising system co-developed by GS샵 and Amazon Web Services that supports product selection, promotion composition and registration.
How many AI agents does the system use?
Four: product curation, automatic store mapping, trend sensing and copywriting.
How much did preparation time fall in the pilot?
Product selection and event preparation time was cut by about 70% compared with before during the October 2026 pilot.