Yogipass Tops 2 Million Subscribers, Yogiyo Says
Yogiyo's subscription service passes 2 million, with Naver Plus and Toss partnerships boosting free-delivery adoption.
Yogiyo's subscription membership service Yogipass has surpassed 2 million subscribers, the company announced. The milestone was reported by techm.kr.
Yogipass offers discounts on delivery and takeout orders, while Yogipass X provides free delivery at participating stores. Users of the bundled "Yogipass X with Naver Plus Membership" plan rose 39.7% year-on-year as of September, according to the company.
Under partnership terms, Naver Plus Membership and Toss subscribers can access free delivery benefits without paying a separate Yogipass X subscription fee. Yogiyo also runs an "infinite points" service that gives Yogipass subscribers a higher accrual rate than regular users.
To mark the 2 million subscriber milestone, Yogiyo is holding a comment event on its official Instagram until the 11th, awarding 10,000 Yogiyo points each to 200 people. The company said it plans to further refine its own membership benefits and expand cooperation with external platforms.
Background
Yogipass surpassed 1 million subscribers in November 2024. Yogiyo introduced its subscription membership in 2021, the first in the domestic delivery app industry.
Quick answers
What is Yogipass?
Yogipass is Yogiyo's subscription membership service, offering discounts on delivery and takeout orders. A separate tier, Yogipass X, provides free delivery at participating stores.
How many subscribers does Yogipass have?
Yogiyo says Yogipass has surpassed 2 million subscribers.
Can Naver Plus or Toss subscribers get Yogipass X benefits?
Yes. Under partnership terms, Naver Plus Membership and Toss subscribers can use free delivery benefits without a separate Yogipass X subscription fee.