Sega Sammy free-to-play sales fall 3.3% to 26 billion yen
Sega Sammy's amusement and toy segment operating profit tripled to 4.8 billion yen in April-September 2026, offsetting the free-to-play decline.
Sega Sammy Holdings reported sales of 26 billion yen (JPY) for its free-to-play game segment in the April-September 2026 period, a decline of 3.3% year on year, according to gamebiz.jp.
The company said cumulative shipments of its new game, abbreviated as Stozan, passed 1 million units, while shipments of P4R passed 2 million units.
Group sales rose 5% and operating profit 42% for the six-month period, driven by the amusement machine business. The amusement and toy segment's operating profit tripled to 4.8 billion yen, helped by UFO CATCHER 10 and overseas prize sales.
The visual content segment posted sales of 11.8 billion yen and operating profit of 2.9 billion yen, with revenue allocated from Detective Conan.
Mixed results across other companies
Elsewhere, Sony Group's game-related music segment sales fell 32% to 26.7 billion yen in the second quarter. It operates Fate/Grand Order and Twisted Wonderland, among other titles.
Sanrio's second-quarter sales rose 22% and operating profit rose 9%, both record highs for April-September 2026, and Puroland visitor numbers hit an all-time high.
Quick answers
How much did Sega Sammy's free-to-play segment earn in April-September 2026?
The segment posted sales of 26 billion yen, down 3.3% year on year.
How did Sega Sammy's group results perform in April-September 2026?
Group sales rose 5% and operating profit rose 42%, driven by the amusement machine business.
How many units did Sega Sammy's new titles ship?
Cumulative shipments of the game abbreviated as Stozan passed 1 million units, and those of P4R passed 2 million units.