Survey: 49.9% of Steam games released in October 2026 disclosed AI use

Nearly half of the games released on Steam in October 2026 disclosed the use of generative AI, according to a survey published by ploz, who runs the unofficial Steam database site PCGame.com. The figure for the month stood at 49.9%, based on a dataset covering about 63,600 titles released since January 2024.

Across all of 2026 up to October, the disclosure rate was 40.1%. Steam operator Valve began requiring developers to disclose AI-generated content in January 2024, and at that point 1.7% of new releases carried such a disclosure.

The survey breaks down what the disclosed AI was used for. Art was the most common category at 63% of disclosing games, followed by text and translation at 30%, store page and marketing material at 26%, music at 21%, coding at 16%, voice at 7% and in-game runtime content generation at 3%.

Review scores and output volume

Among games with 50 or more reviews, those that disclosed AI use averaged a 77% positive rating, compared with 83% for games that did not disclose any. Developers who released 10 or more games in 2026 disclosed AI use at a rate of 68%, while developers who released only one game disclosed at 37%.

The background figures show the share of disclosing releases has risen since the rule took effect: 13.2% across 2024 and 24.0% across 2025, according to the survey data reported by automaton-media.com.