Samsung, LG Add After-Sales Perks to Appliance Subscriptions at KES 2026
Both companies showcased service-focused subscription plans at the Korea Electronics Show, with Samsung offering unlimited priority repairs and LG providing up to six years of free service.
Samsung Electronics and LG Electronics are strengthening after-sales service benefits in their home appliance subscription services to win customers, and both promoted the plans at KES 2026 (Korea Electronics Show), which opened on the 13th, according to bloter.net.
Samsung's Blue Pass subscription offers an "A/S fast track" that lets subscribers request priority repairs without a limit on the number of times during the contract. It also includes an "AI pre-care notification" feature that detects signs of product issues in advance and helps users request a visit repair.
LG Electronics offers up to six years of free after-sales service to appliance subscription customers, depending on the product and contract terms. Its subscription also includes regular visits by specialist managers to check product condition and replace consumables such as filters.
Subscription push follows brand reorganization
Samsung introduced its subscription-only Blue Pass service in September last year. Last month, the company reorganized its subscription brand into "Samsung AI Subscription" and added services including post-move appliance checks for newlyweds and dedicated consultations for seniors, plus a plan with adjustable visit frequency.
The after-sales focus comes as competition in Korea's home appliance market has widened. Chinese robot vacuum brands including Roborock, Dreame and Ecovacs have expanded their presence; Roborock's Korean revenue grew 8.3 times from 29.1 billion won in 2020 to 241.4 billion won in 2024, and Chinese brands' share of the robot vacuum market was estimated at 70% last year.
Quick answers
What is Samsung's Blue Pass A/S fast track?
It lets subscribers request priority repairs without a limit on the number of times during the contract, according to the company.
How long is LG's free after-sales service for subscription customers?
Up to six years, depending on the product and contract terms.
Where were the subscription services promoted?
At KES 2026 (Korea Electronics Show), which opened on the 13th.