Sendbird launches Delight Customer Agent and Midas management tool
The Delight Customer Agent consolidates shopping, booking, support and retention tasks, while Midas lets staff build AI agents without coding.
Sendbird launched the Delight Customer Agent and Midas, a natural-language tool for managing AI agents, on November 10, 2026, according to digitaltoday.co.kr. Both products sit within the company's delight.ai brand AI concierge service.
The Delight Customer Agent brings customer response work that had been split across departments into a single agent. It covers shopping, booking, customer support and customer retention tasks.
Midas is designed for business staff rather than developers. It lets employees build and improve AI agents without coding or help from development teams, the company said.
Two products, one service
Both launches are part of the delight.ai offering, Sendbird's brand AI concierge service. The company positioned the pair as tools for handling customer-facing work and for maintaining the agents that do it.
Sendbird announced the two products on November 10. Further pricing and availability details were not provided.
Quick answers
What is the Sendbird Delight Customer Agent?
It is an AI agent within Sendbird's delight.ai service that handles shopping, booking, customer support and customer retention tasks in a single agent.
What does Midas do?
Midas is a natural-language-based tool that lets business staff build and improve AI agents without coding or help from development teams.
When did Sendbird announce the products?
Sendbird announced the Delight Customer Agent and Midas on November 10, 2026.