YouGov: Planned AI Holiday Shopping Use Doubles to 34%
A new YouGov survey finds planned AI use for holiday shopping rose from 16% to 34%, but 40% of US adults still won't consider it.
Planned use of AI for holiday shopping among US adults more than doubled over the past year, rising from 16% to 34%, according to a new YouGov survey reported by CNET.
The survey examined how US adults feel about using AI to navigate Black Friday and Cyber Monday sales. Less than half of shoppers for those events plan to use AI for holiday shopping, while 40% of US adults say they will not consider using AI for holiday shopping at all.
Comfort with AI varies by task. Among Black Friday shoppers, 43% are comfortable using AI to find the best deal, 37% to track price changes and 34% to compare products. Far fewer would hand over the purchase itself: 9% would let AI add items to their cart, 5% would allow a completed approved purchase and 4% would allow a purchase without asking.
Among shoppers who used AI to shop in the previous year, 92% plan to maintain or increase their use this year, while 8% plan to scale back. Of those who did not use AI last year, 47% do not plan to start and 22% plan to start.
Concerns remain for those who do use the tools: 56% of AI shoppers worry about inaccurate or outdated information and 51% about biased or sponsored recommendations.
Adoption also differs sharply by market. Over half of adults in Saudi Arabia (54%) and half in India have used AI tools to shop, compared with 18% of US adults.
Quick answers
How many US shoppers plan to use AI for holiday shopping?
Planned AI use more than doubled from 16% to 34% over the past year, according to the YouGov survey. Less than half of Black Friday and Cyber Monday shoppers plan to use it.
What will shoppers not let AI do?
Only 9% would let AI add items to their cart, 5% would allow a completed approved purchase and 4% would allow a purchase without asking.
What concerns do AI shoppers have?
56% are concerned about inaccurate or outdated information and 51% about biased or sponsored recommendations.